Driving Innovation Through User Insights and Feedback: Our Key Takeaways

Discover how user insights and feedback elevate innovation and improvement of subscriptions like Subscribie

Driving Innovation Through User Insights and Feedback: Our Key Takeaways
happy customers giving postive feedback for driving innovation

Over the past few years, we have worked with businesses from around the world to help make their payment collection easier. We listen to customer needs and improve our service, as the saying goes “Necessity is the mother of invention”. Some examples of users helping better the platform are:

Custom Notes

We have always pride ourselves on helping all our users find the best home for their subscriptions and memberships, thats why when one of our customers needed a way to collect additional information from their customers we implemented the concept of custom notes. This way customers did not have to worry about not being able to specify what they needed when they needed. Custom notes are collected when the subscriber is signing up for the subscription and are always available for the shop owner to view and export custom notes when needed.

Pay it Forward/Donation

Pay it Forward/ Donation came as a feature of necessity. The generosity of people is more important than ever now and goes a long way in helping people. This is especially important for charities and non-profit organisations that rely on the generosity of others. We felt the need to simplify the donation feature so that customers do not need to manage multiple payment platforms for memberships or donations. By adding a notes section, people could donate anonymously and even address the donation on behalf of a particular subscriber or member as a pay-it-forward gesture.

Failed Payment Email

Failed payments can be a sensitive topic to cover and was something that we dealt with the utmost importance. We deal with the responsibility of collecting payments for the shop owner but also keeping in mind the hardships the customer might be going through. To strike a balance between collecting payments and managing the customer’s needs, we settled on 4 attempts so that the subscription payment is retried for the shop owner and the customer does not feel burdened by too many failed payment charges. But shop owners needed a way to know of failed payments. We allow shop owners to view failed payments in their dashboard at any time. Still, we implemented an email notification and improved it by adding basic information about the customer and the error code of why the transaction failed so that the shop owner can reach out to the customer personally and help them.

By listening to customer feedback and improving our service, we help people feel satisfied with our service and give our users the assurance that we will always be there to personally help them if they need any assistance. Because we can't change the world by ourselves, it’s by working together one step at a time that we can make a difference.

That’s why your feedback is important to us, so sign up to Subscribie and create your first subscription. We are eager to hear what you think about it and can't wait to support you on your subscription journey. Begin risk-free with a 60-day money-back guarantee!